WHM is a Shanghai-based fashion brand founded in 2017.

Weaving romantic imaginations into clothes, we embellish the beauty of people in real life.

We believe that every part of making garment contains potential for innovations; from dealing with the touch of the fabric, to precisely shape the silhouettes, to artfully place the details. Garment design is the process of constantly proposing questions and finding answers. 

Memory is another source of inspiration for us. Movies, music, photos and crafts… we explore the charms nurtured by time, and pass them on to everyone who wears WHM.